By Car Design News
Lamborghini's Chief Design Officer, Mitja Borkert, has been at the forefront of the brand's design evolution in recent years. With the release of the Urus SUV and the growing trend towards electric vehicles in the automotive industry, Borkert’s insights into the design process and future direction of Lamborghini are more relevant than ever.
Designing the Urus: Balancing Performance and Practicality
The Urus, Lamborghini's first SUV since the LM002, presented a unique design challenge for the brand. Borkert and his design team had to balance the aggressive, performance-focused aesthetics that Lamborghini is known for with the practicality and functionality required of an SUV.
Borkert explained that the key to the Urus’ design was finding the right balance between the brand's iconic design language and the demands of a high-performance SUV. He emphasized the importance of retaining Lamborghini's DNA while creating a vehicle that appeals to a wider range of customers. The result is a striking and muscular SUV that embodies the spirit of Lamborghini while catering to the practical needs of daily driving.
Electric Supercars: Balancing Tradition and Innovation
As the automotive industry moves towards electrification, Lamborghini, like many other manufacturers, is exploring the possibilities of electric and hybrid powertrains for its future models. Borkert shared his thoughts on the challenges and opportunities of designing electric supercars.
According to Borkert, the transition to electric powertrains presents both design opportunities and challenges. On one hand, electric powertrains offer greater design flexibility, allowing for new proportions and packaging solutions. On the other hand, they necessitate a departure from the traditional elements of supercar design, such as the auditory and tactile experiences of a high-revving internal combustion engine.
Borkert stressed the importance of maintaining the emotional and visceral qualities that define the Lamborghini driving experience, even as the brand embraces new technologies. He believes that the design of electric Lamborghinis should embody the brand's legacy of performance and passion while embracing the possibilities of electrification.
The Future of Lamborghini Design
Looking ahead, Borkert discussed the future of Lamborghini design, emphasizing the brand's commitment to pushing the boundaries of automotive design and technology. He highlighted the ongoing pursuit of lightweight materials, advanced aerodynamics, and innovative technologies to enhance the performance and driving dynamics of future Lamborghini models.
Borkert also reiterated Lamborghini's dedication to creating unique and emotional driving experiences, which he believes will continue to be a central focus of the brand's design philosophy. Whether it's through the development of new powertrains or the integration of cutting-edge technologies, the goal is to ensure that every Lamborghini continues to deliver an unmatched level of excitement and engagement for drivers.
Conclusion
Mitja Borkert's insights into the design of the Urus and the future of electric supercars demonstrate Lamborghini's commitment to embracing new challenges while staying true to its heritage. With a keen understanding of the brand's DNA and a forward-looking approach to design, Borkert is leading Lamborghini into an electrified and innovative future while preserving the passion and performance that define the brand. As Lamborghini continues to evolve, Borkert's vision for the brand's design language will undoubtedly play a crucial role in shaping the next generation of iconic supercars.
